Kwik-E Mart Sales
Of all the ways to promote a movie, 7-11 has cashed in by turning some of their stores in real life versions of Apu’s Kwik E Mart. These remodeled 7-11’s among other tings, Squishees, instead of their trade-marked “Slurpees.” According to ABCnews.com, business has been brisk:
While the Simpsons might be a fictional family, the very real cereal, soda and doughnuts from their cartoon world are flying off real-world shelves.
For the past three weeks, 7-Eleven has transformed 12 of its convenience stores into caricatures of the Kwik-E-Mart widely recognized as a staple of the cartoon family’s fictional town, as part of a promotion for the soon-to-be-released “The Simpsons Movie.”
One item didn’t make the transition from animation to real life:
Though one key Simpsons beverage, Duff Beer, did not make it to the shelves, fans of the hit TV show seem to be jumping at the chance to buy the other once-fictional products. The number of customers to walk through the doors at these special stores has roughly doubled, as have have sales, according to the company.
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