Burger Kings Ads Work
To readers of this blog, that might already be evident, if one looks at Paco’s comments a few weeks ago. At first I didn’t want to embed the ads here, but I have to admit that they’re good and entertaining. Well, across the pond, in the UK, it seems as if its official, the ads do work. According to Brand Republic:
Consumers are more likely to go see a movie when it is advertised within a food commercial, rather than if it is advertised alone, according to new research.
People who saw a Burger King television ad featuring ‘The Simpsons Movie’ were 40% more likely to go and see the film …
Of course, this is England we’re talking about, but I wouldn’t be surprised if something similar occured over here, too.
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