7-11 Becomes Kwik-E Mart Without Apu
Of the many Simpsons promotional campaigns to come, one of the more interesting comes from 7-11, who decided to remodel 11 or so of it’s stores and rename them “Kwick-E Mart.” Sure, each store cannot feature an Apu, but the products sold are all unique to Springfield, whether it’s Buzz Cola, Duff Beer, or Blue Berry Squishees, according to E! News.
The convenience chain has joined forces with 20th Century Fox to convert a dozen of its top-selling stores into Kwik-E-Marts as part of a massive marketing blitz for The Simpsons Movie, which unspools in theaters worldwide July 27.
The Kwik-E makeover, which officially began Monday, not only includes the temporary replacement of 7-Eleven marquees but extends to store shelves, which will now be stocked with everything from Krusty O’s cereal and Buzz Cola to WooHoo! Blue Vanilla Squishee Slurpees and pink frosted Sprinklicious doughnuts.
“The Krusty O’s are flying off the shelves,” laughs 7-Eleven spokeswoman Margaret Chabris. “It’s sort of reverse product placement. We’re bringing the products to the people.”
Before anybody runs out the door, they should know that their local store is likely to NOT be one of the 11 coverted locations, one of which stands in Canada. A list of locations, from 7-11, is located here. Still that doesn’t mean that most of us have been excluded from the fun. Many of the products Bart and Homer would enjoy, will sit on 7-11’s shelves. This includes a special edition comic book from Bongo, the official, Groening-run publisher of Simpson’s books.
October 8th, 2007 at 6:44 am
[...] been countless other products floating out there, from comic books to toy figures and even temporarily themed 7-11 stores. At the soul of all of this has been the art of satire and parody, of course. But then again, a [...]
November 10th, 2007 at 10:36 pm
[...] Angeles Times, has opened up a gift store patterned off of Kwik-E Mart. Over the summer, a lot of 7-11’s remodeled as part as the Movie’s marking campaign. That occurred all over the country, but the change was [...]